Darien is a specialist in commercial application and diverse representation using generative AI image and video tools. He specializes in hyper realism and photorealism, with a key focus on 'believable realism', no matter how ambitious the brief. He co-manages and operates LumaFX (www.lumaeffects.com), a commercial content marketing studio offering high quality commercial product photography, video and campaign management. Darien operates at the intersection of traditional methods and generative AI and has previously trained teams in generative AI at The LadBible Group, Unilever and Greenpark Digital, along with cohorts of design and marketing professionals on behalf of IQPC and IONDA GmbH. While at Greenpark, Darien was responsible for avatar and complex fashion element design on behalf of a leading Indonesian Telecoms brand. His work has featured at the Munich Film Festival, he was the recipient of the global Fiverr AI Fashion Design award, along with winning a a number of awards through the MaisonDAO platform. With expertise in generative art, concept design and image editing, Darien combines an intersectional approach built on extensive understanding of traditional art, design and cinematic techniques, optimized when paired with the power and capability of generative AI tools. With over a decade in film and content production in general, Darien combines technical skill with creative vision, solidifying his reputation and versatility as a forward-thinking leader in AI / creative content marketing.

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