we are HUMAIN are committed to working ethically. Please see the overview of our Ethical Workflow Policy. When partnering on a project we can give clear guidance to our clients on how to work within the framework of the full policy.
It’s our Ethical Workflow which also enables our clients to confidently create work that can be distributed publicly and commercially without copyright infringement . Due to the complexity of this topic we will need to discuss in more detail the exact requirements, on a project by project basis to ensure accuracy.
As the use of Ai in image creation continues to expand, it is crucial to establish a responsible and ethical framework to guide this practice. Our ‘Best Practice’ Ethical Workflow policy outlines our commitment to ethical Ai use, focusing on transparency, respect for intellectual property, privacy, accuracy, non-discrimination or bias and environmental impact.
Our Ai image generation processes undergo regular ethical reviews to ensure they align with our commitment to responsible Ai use. Continuous improvement is a core principle, and we actively seek out new ways to enhance the ethical use of Ai in image creation. By adhering to this Responsible and Ethical Ai Workflow Policy, we aim to contribute positively to the development and use of Ai in image creation, fostering trust, respect, and innovation in the field.
We engaged with legal experts, and other stakeholders to devise our bespoke policy which is leading the way in Ethical Ai practices. We are committed to refining and evolving our policy to keep up to date with latest industry ethical standards and other best practice guidelines and societal expectations to uphold the highest standards.
Accountability is a cornerstone of our ethical approach.
We are committed to transparency in our Ai image generation processes. All Ai-generated images will be clearly labelled as such, for marketing purposes and we encourage clients to do so for accountability and customer reassurance.
We are committed to avoiding the generation of images that could infringe on copyrights or trademarks. This includes not replicating or mimicking the styles of artists or brands without explicit permission.
Our Ai models will not use or generate images based on private, sensitive, or personally identifiable information without explicit consent. In instances where personal data is required, we ensure it is handled in compliance with data protection laws and best practices, including anonymization and data minimization.
Ai-generated images should strive for accuracy and fairness, particularly when representing people, places, and events. We are committed to preventing the creation of misleading, false, or harmful representations.
We recognize the potential for Ai to perpetuate or amplify societal biases, and we actively work to mitigate this risk and improve inclusivity.
Whilst Ai presents a carbon effective solution for content creation, we acknowledge the environmental impact of Ai technologies, particularly in terms of energy consumption. We are committed to ongoing research and development to find more sustainable methods for training and deploying Ai systems.