A digital post production specialist and visual storyteller who believes that AI has the power to give a voice to those previously unheard.  

From Ireland to Australia via New Zealand with a background in advertising from Art Direction, Photography, 3D and high-end Photoshop manipulation.

Published three books on Midjourney to help creatives with the art of prompt crafting. AI projects gained global recognition featuring in prestigious publications such as The Guardian UK, Trendhunter, Designboom, Gizmodo, Cool Hunting, and Forbes. Worked on blue chip clients for 18 years from Honda to Nike. Contributed to work that has been recognised at Cannes Lions, Clio, One Show, NY Festivals, D&AD, Spikes and W3. Recent Jaguar parody ad created with AI went viral with over 15M views.

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