From the moment Matt wrote his first Midjourney prompt and hit the button, waiting with anticipation as the magic unfolded before his eyes, he was hooked. Matt instantly recognized the boundless, yet deeply human-driven, potential of Ai.

A lifelong creative, Matt started as a traditional music composer and filmmaker, always embracing the latest technologies to enhance his work. From synthesizers and sampling to cutting-edge video editing software, Matt sees Ai generative art and filmmaking as the next natural evolution in the creative process. For him, Ai isn’t something to fear but a powerful tool to amplify human ingenuity—a philosophy that drew him to the wonderful work of like minded artists at "We Are Humain".

With 28 years of industry experience, including roles at Planet 24 and the BBC, Matt has also composed music for major brands like Nissan, Pringles, Emirates, ITV, and countless others. Now, he’s excited to blend his deep expertise with the transformative potential of Ai, ready to help you bring your vision to life with ground-breaking creativity.