With over 20 years of experience in FMCG branding, packaging, and visual storytelling, I am a Creative Design Director who thrives where creativity and technology come together. My passion is creating bold, impactful imagery that grabs attention, tells a story, and helps brands shine across every touchpoint. From reshaping global giants like GSK and Bayer to crafting award-winning work for niche brands like Selwyn’s Seaweed, I’ve built a career blending strategic thinking with visual innovation.

In today’s ever-changing design landscape, I’ve embraced AI as an exciting creative partner. By combining cutting-edge AI tools with traditional design approaches, I’m able to produce visuals that push boundaries while staying true to a brand’s essence. Whether it’s generating fresh creative directions or perfecting the finer details, I ensure every image I create has purpose, impact, and meaning.

I believe great design starts with a powerful idea but truly comes to life through exceptional execution. By integrating the possibilities of AI with the emotional connection only humans can deliver, I aim to help brands not just adapt but lead in an increasingly competitive world.