Yohan is a highly accomplished multidisciplinary creative with nearly two decades of design experience, including 9 years at GroupM and Wavemaker, where he served as Creative & Innovation Director. Over the years, he has led impactful campaigns for major global brands such as Nestlé, Mentos, Mars, Netflix, Michelin, and Chupa Chups, consistently blending design expertise with emerging technologies to craft bold, immersive brand experiences.

A trailblazer in the field of generative AI, Yohan spearheaded the ‘AI World of Lollipops’ campaign for Chupa Chups, which was shortlisted at Cannes Lions 2024. His mastery of cutting-edge Gen-AI tools has enabled him to push creative boundaries and redefine storytelling in the digital era.

Renowned for his ability to merge strategy, design, and technology, Yohan excels at developing concepts that not only inspire but also drive meaningful engagement. His multidisciplinary expertise spans AI-driven design, creative direction, and high-impact brand narratives, making him a sought-after innovator for future-forward solutions in today’s fast-evolving creative landscape.